Cactus magazine

Cactus is an Italian fashion and visual culture magazine. Established as a fashion magazine, the magazine founded in 2015 by an idea of three young creatives from Milan (Luca Smorgon, Giovanni Grosso and Valeria Peschechera), today presents itself as a cutting-edge window on the contemporary. CACTUS deals with visual culture while having serious fun with a stimulating and provocative attitude. IED Milan decided to collaborate with graphic design, fashion and illustration students to create an editorial project for Cactus Magazine.

Back to 2000s

In collaboration with a photographer, a fashion stylist we have created an ad hoc project for this reality, going back into the past and trying to bring a smile to the reader's face by creating a trip down memory lane.

Enjoy the harrowing trip down memory lane where you literally handwrote your homework just to avoid the talking paperclip in Microsoft Word!